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Name
Christina Lee Storm
Title
Moderator
Bio
Christina Lee Storm is an award-winning producer and senior media & entertainment executive recognized for her groundbreaking work at the intersection of storytelling and technology spanning television, film, animation, documentaries, virtual reality, augmented reality, and XR.
Founder and CEO of ASHER XR and PLAYBOOK, she leads a company that strategically integrates real-time, virtual production, AI, and emerging technologies into linear, digital, and multi-platform storytelling.
As Head of Virtual Production UCAN at Netflix, Christina fostered innovation in content creation and creativity for the studio’s IP and franchises across Netflix's series, films, live, unscripted, experiences, ads, and ancillary content. Notable titles include "Avatar: The Last Airbender,” “A Man in Full,” “Rez Ball,” “Back in Action,” and 2023 GM Netflix Superbowl commercial with Will Ferrell. Christina was also responsible for strategically building and overseeing virtual production ecosystems, spaces, and stages around the world and collaborated with filmmakers and industry partners to drive growth and innovation adoption.
As Vice President of Business Operations, Strategy, & Emerging Technology at Universal, Christina led the Advanced Creative Technology group which maximized DreamWorks Animation IP into new forms of immersive creative content. She produced three award-winning VR experiences for the "How to Train Your Dragon" franchise, garnering 2 nominations for the Producers Guild of America’s Production Innovation Award. Christina and her team developed AR projects for "Trolls World Tour,'' "Abominable," and created and produced an interactive theme-park "Kung Fu Panda" experience for Universal Studios.
Christina is globally recognized as a thought leader in the emerging media landscape. She is currently Governor of the Television Academy’s Emerging Media Programming peer group and is regarded as a pivotal leader for next-generation programming. She is a keynote speaker and panelist tackling the topics of disruption in the entertainment industry and the role of technology in storytelling. Christina currently sits on the Los Angeles Mayor’s Entertainment Industry Cabinet, the Producers Guild of America’s Production Innovation Task Force, and the Television Academy’s AI Task Force.
Christina’s leadership and dedication to the industry have also earned her recognition, including features in publications like the Unreal Engine Virtual Production Field Guide Volume 2 and several leadership awards, such as the Lumiere Distinguished Leadership Award in Technology, the Red Cross Tiffany Circle's Courage to Dream Award, and honored as a pioneer who has built the AR and VR industry at this year’s AWE’s XR Hall of Fame.
Founder and CEO of ASHER XR and PLAYBOOK, she leads a company that strategically integrates real-time, virtual production, AI, and emerging technologies into linear, digital, and multi-platform storytelling.
As Head of Virtual Production UCAN at Netflix, Christina fostered innovation in content creation and creativity for the studio’s IP and franchises across Netflix's series, films, live, unscripted, experiences, ads, and ancillary content. Notable titles include "Avatar: The Last Airbender,” “A Man in Full,” “Rez Ball,” “Back in Action,” and 2023 GM Netflix Superbowl commercial with Will Ferrell. Christina was also responsible for strategically building and overseeing virtual production ecosystems, spaces, and stages around the world and collaborated with filmmakers and industry partners to drive growth and innovation adoption.
As Vice President of Business Operations, Strategy, & Emerging Technology at Universal, Christina led the Advanced Creative Technology group which maximized DreamWorks Animation IP into new forms of immersive creative content. She produced three award-winning VR experiences for the "How to Train Your Dragon" franchise, garnering 2 nominations for the Producers Guild of America’s Production Innovation Award. Christina and her team developed AR projects for "Trolls World Tour,'' "Abominable," and created and produced an interactive theme-park "Kung Fu Panda" experience for Universal Studios.
Christina is globally recognized as a thought leader in the emerging media landscape. She is currently Governor of the Television Academy’s Emerging Media Programming peer group and is regarded as a pivotal leader for next-generation programming. She is a keynote speaker and panelist tackling the topics of disruption in the entertainment industry and the role of technology in storytelling. Christina currently sits on the Los Angeles Mayor’s Entertainment Industry Cabinet, the Producers Guild of America’s Production Innovation Task Force, and the Television Academy’s AI Task Force.
Christina’s leadership and dedication to the industry have also earned her recognition, including features in publications like the Unreal Engine Virtual Production Field Guide Volume 2 and several leadership awards, such as the Lumiere Distinguished Leadership Award in Technology, the Red Cross Tiffany Circle's Courage to Dream Award, and honored as a pioneer who has built the AR and VR industry at this year’s AWE’s XR Hall of Fame.
